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Co-branded Website Agreement

Co-Branded Website Agreement

Co-branded Website Agreement

An agreement between two web-based businesses allowing them to cross-market to each other’s database.  Includes provisions relating to:

 

 

 

  • Use of trademarks and brands;
  • Creation and operation of a co-branded site;
  • Reporting;
  • Mutual indemnities;
  • Termination;
  • Privacy;
  • Ownership of jointly created database; and
  • Intellectual property rights.

The agreement creates a temporary alliance rather than a permanent structure. Clauses cover:

  • Definitions
  • Co-branded site
  • Further responsibilities
  • Licenses
  • Fees
  • Media and marketing
  • Exclusivity
  • User database
  • Disengagement plan
  • Audit
  • Intellectual property rights
  • Confidentiality
  • representations and warranties
  • indemnity
  • Limitation of liability
  • Term and termination
  • Effect of termination
  • Privacy
  • Notices
  • Force Majeure
  • General
  • Schedule 1 – Launch Date
  • Schedule 2 – Reports

18 pages long.

 

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