Unlock the potential of your online advertising with our Website Advertising Agreement, designed to cover all your financial needs in one comprehensive package. Crafted by legal professionals in Australia, our documents are not only legally sound but also easily customisable to suit your specific requirements. With each purchase, receive a free legal drafting booklet to guide you through the editing process seamlessly. 

Online Advertising Agreement

What is included

A Website Advertising Agreement is when company places its ads on a ‘provider’ company’s site in exchange for fees.

The agreement covers:

  • Terms Of Payment
  • GST
  • Positioning And Display Criteria
  • Trademarks And Logos
  • Limitation Of Liability
  • Indemnification
  • Representations, Warranties
  • Provision Of Advertising Materials
  • Right To Reject Advertisement
  • Cancellation And Termination
  • The Advertiser Right To Terminate For Cause
  • The Advertiser Right To Cancel The Contract
  • Construction
  • Confidentiality
  • Public Statements
  • Miscellaneous
  • Schedule – Term Sheet

Contract self-renews unless terminated.

This Website Advertising Agreement is 10 pages long.

Comprehensive Coverage

Our template ensures you have everything you need in one place.

Free With Every Purchase

Our legal drafting booklet to guide you through the necessary steps in editing your documents.

Easy Customisation

Each document is designed to be easily editable, allowing you to tailor the agreements to your specific needs without hassle.

Legally Sound

All our documents are crafted by legal professionals and adhere to Australian legal standards, giving you confidence in their validity.



Preview Sample


What is a Website Advertising Contract?

A website advertisement agreement is a legal contract between a website owner (publisher) and an advertiser. It outlines the terms and conditions under which the advertiser’s advertisements will be displayed on the publisher’s website.

Website advertisement agreements are crucial for establishing clear expectations and protecting the interests of both the publisher and the advertiser. They help ensure that advertisements are delivered as agreed upon, that payments are made promptly, and that both parties comply with legal and ethical standards in advertising practices.

Why do you need an Website Advertising Contract?

A website advertising contract is essential for several reasons:

1. **Define Responsibilities and Deliverables:**
– Clearly outlines what each party is expected to do.
– Specifies the types of ads to be placed, their formats, and their locations on the website.

2. **Establish Payment Terms:**
– Details the cost of the advertising services, payment schedule, and payment methods.
– Includes provisions for late payments, refunds, or additional charges.

3. **Legal Protection:**
– Provides legal protection in case of disputes, misunderstandings, or breaches of contract.
– Ensures compliance with advertising laws and regulations, protecting both parties from legal liabilities.

4. **Specify Duration and Renewal Terms:**
– Defines the length of the advertising campaign and conditions for renewal or termination.
– Outlines procedures for early termination and any associated penalties or fees.

5. **Confidentiality and Intellectual Property:**
– Addresses confidentiality of proprietary information and data shared between the parties.
– Specifies ownership and usage rights of creative content and intellectual property.

6. **Performance Metrics and Accountability:**
– Sets measurable goals and key performance indicators (KPIs) to evaluate the success of the advertising campaign.
– Ensures accountability and provides a basis for performance reviews.

7. **Content Guidelines and Approval Process:**
– Establishes guidelines for the content of ads, including any restrictions or required approvals.
– Helps prevent the publication of inappropriate or non-compliant ads.

8. **Dispute Resolution:**
– Includes a dispute resolution process to handle conflicts that may arise during the contract period.
– Specifies mediation, arbitration, or other methods for resolving disagreements.

9. **Protects Both Parties:**
– Safeguards the interests of both the advertiser and the website owner, ensuring a fair and transparent relationship.
– Minimises the risk of exploitation or unfair practices by either party.

Having a website advertising contract in place helps create a clear, professional, and legally binding agreement that outlines the terms and conditions of the advertising relationship, ensuring that both parties understand and agree to their respective roles and obligations.

About us

Established since 2015, Precedents Online leads the industry with a diverse collection of over 300 legal templates. Our legal documents, meticulously crafted by practicing Solicitors and renowned legal authors, provide you with the precise solutions you seek. Step into a world where legal paperwork is made easy .

Eric Kalde is the author of over 300 +  practice guides published through the leading Australian legal publishers Precedents Online.
Lawyers all over Australia rely on Eric Kalde’s precedents and practice guides in their legal practice.
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