Online Advertising Agreement
An Online Advertising Agreement is when company places its ads on a ‘provider’ company’s site in exchange for fees.
The agreement covers:
- Terms Of Payment
- Positioning And Display Criteria
- Trademarks And Logos
- Limitation Of Liability
- Representations, Warranties
- Provision Of Advertising Materials
- Right To Reject Advertisement
- Cancellation And Termination
- The Advertiser Right To Terminate For Cause
- The Advertiser Right To Cancel The Contract
- Public Statements
- Schedule – Term Sheet
Contract self-renews unless terminated.
This Online Advertising Agreement is 10 pages long.
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Between an advertising company and advertiser. Covers all forms of print and broadcast media, including terms.
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Online advertising, also known as marketing online, website advertising or digital advertising, is now a very popular form of advertising as many customers are now searching for products online.
Online advertising includes many types of digital advertising including email, seo, social media, web banner and mobile advertising campaigns.
Like other advertising campaigns online advertising agreements involves a publisher, who integrates advertisements into its online content, and an (company) advertiser, who provides the online advertisement material. This can include Online Advertising Agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Due to the popularity of Website Advertising we now have Online or Website Advertisement Contracts.