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Looking to create a solid foundation for your advertising agreements? Our General Advertisement Agreement Template offers comprehensive coverage, free legal drafting book, easy customisation, and legally sound documents crafted by Australian legal professionals.  

Advertising Agreement

What is included


Covers all forms of print and broadcast media, including terms relating to:

  • commencement and duration
  • advertising
  • sales promotion material
  • market research
  • special assignments
  • out of pocket expenses
  • payment
  • approvals
  • property and copyright
  • advertising standards

Client and campaign details located in Schedule to the agreement.

This basic advertising contract template is fully formatted in Microsoft word, ready to download edit and use.

This advertising contract template is 8 pages long and includes gst.

Comprehensive Coverage

Our templates includes all necessary documents, ensuring you have everything you need in one place.

Free With Every Purchase

Our legal drafting booklet to guide you through the necessary steps in editing your documents.

Easy Customisation

Each document is designed to be easily editable, allowing you to tailor the agreements to your specific needs without hassle.

Legally Sound

All our documents are crafted by legal professionals and adhere to Australian legal standards, giving you confidence in their validity.



Preview Sample

What is a General Advertising Contract?

A general advertising agreement is a contract between an advertiser (often a business or individual seeking to promote products or services) and a media outlet (such as a publisher, broadcaster, or online platform) that outlines the terms under which advertising services will be provided. Here are the key components typically included in such an agreement:

Parties Involved: Identifies the advertiser and the media outlet, specifying their roles and responsibilities.

Services to be Provided: Describes the advertising services that the media outlet will provide, such as placement of advertisements, duration of campaigns, and specific advertising formats (e.g., banners, video ads, sponsored content).

Payment Terms: Outlines the cost of advertising services, including rates, payment schedule, any discounts or additional fees, and terms of invoicing.

Advertisement Content: Specifies guidelines and restrictions regarding the content of advertisements, including compliance with advertising standards, laws, and regulations.

Placement and Scheduling: Details where and when advertisements will appear, including placement within publications, time slots for broadcasts, or specific pages on websites.

Intellectual Property: Addresses ownership of intellectual property rights related to advertisements, such as trademarks, copyrights, and usage rights.

Representations and Warranties: Ensures that both parties make certain promises about their ability to enter into the agreement and perform their obligations.

Termination: Specifies conditions under which either party can terminate the agreement, including notice periods and consequences of early termination.

Confidentiality: Obligates the parties to keep confidential any proprietary or sensitive information disclosed during the course of the agreement.

Dispute Resolution: Outlines procedures for resolving disputes that may arise under the agreement, such as mediation, arbitration, or litigation.

Advertising agreements are essential for ensuring clarity and accountability between advertisers and media outlets, helping to avoid misunderstandings and legal issues related to advertising campaigns.

Why do you need an Advertising Contract?

An advertising contract is important for several reasons:

1. **Clarity and Expectations:** It outlines the responsibilities and expectations of both parties, ensuring everyone is on the same page regarding the scope of work, deliverables, timelines, and objectives.

2. **Legal Protection:** It provides legal protection for both the advertiser and the client. If any disputes arise, the contract serves as a reference point for resolving them.

3. **Payment Terms:** It specifies payment terms, including rates, payment schedule, and any penalties for late payments or cancellations. This helps avoid misunderstandings about financial obligations.

4. **Performance Metrics:** It may include performance metrics and key performance indicators (KPIs) that need to be met, ensuring accountability and measurable results.

5. **Confidentiality and Intellectual Property:** It addresses issues of confidentiality, ownership of creative materials, and intellectual property rights, protecting proprietary information and creative assets.

6. **Duration and Termination:** It defines the duration of the contract and the conditions under which it can be terminated by either party, providing a clear framework for the business relationship.

7. **Compliance:** It ensures compliance with relevant laws and regulations, such as advertising standards, consumer protection laws, and data privacy regulations.

Overall, an advertising contract helps establish a professional and structured relationship, reducing the risk of conflicts and misunderstandings while ensuring that both parties fulfill their commitments.

About us

Established since 2015, Precedents Online leads the industry with a diverse collection of over 300 legal templates. Our legal documents, meticulously crafted by practicing Solicitors and renowned legal authors, provide you with the precise solutions you seek. Step into a world where legal paperwork is made easy .

Eric Kalde is the author of over 300 +  practice guides published through the leading Australian legal publishers Precedents Online.
Lawyers all over Australia rely on Eric Kalde’s precedents and practice guides in their legal practice.
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