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Most Australian businesses use advertising to promote their goods and services. Whether they advertise through television, radio, the internet or print media, they must ensure that their advertising complies with the law.

The Australian Consumer Law (ACL) is a national law that aims to protect consumers and ensure fair trading in Australia. The ACL is part of the Competition and Consumer Act 2010 (the Act).

Advertising and selling practices have evolved rapidly. These practices no longer occur solely through traditional print media, television or a shop front. Advertising and selling occurs widely in the online environment, such as through email, social media, apps, online shopping sites, price comparison sites, review platforms and search engines.

Businesses that operate online have the same rights and obligations as those that operate traditional bricks and mortar stores. Businesses need to ensure that their online sales practices comply with the Act.

Good sales practices lead to consumer satisfaction and a more successful business. The rights and obligations set out in the ACL are aimed at ensuring businesses operate on a level playing field when selling goods and services to consumers.