Introduction
This Search Engine Optimisation (SEO) Agreement is a contract for engaging an SEO provider to perform search engine marketing and optimisation services for a client.
It sets out the SEO provider’s obligations in delivering campaign management services, including keyword generation, campaign structure, bid management, reporting and optimisation activities.
The agreement also outlines the client’s obligations, including providing access to accounts, systems, data and resources necessary for the performance of the services.
It includes provisions dealing with fees, confidentiality, publicity, warranties, indemnity, limitation of liability, dispute resolution and ownership of campaign materials, providing a structured framework for SEO service engagements.
đź“„ Search Engine Optimisation Agreement
• SEO services and campaign management provisions
• Client obligations and access requirements
• Payment and fee structure
• Confidentiality provisions
• Publicity and media restrictions
• Warranties and indemnity provisions
• Limitation of liability and disclaimer
• Dispute resolution (mediation)
• Property ownership provisions
• Force majeure provisions
What is a Search Engine Optimisation Agreement?
A Search Engine Optimisation Agreement is a legal document used to engage a provider to manage and optimise search engine marketing campaigns for a client.
It sets out the scope of SEO services, including campaign management, reporting, optimisation and support.
The agreement also governs payment terms, responsibilities of each party and the legal framework for the relationship.
Professionally Drafted Legal Precedent
Prepared by experienced Australian commercial lawyers, this precedent provides a comprehensive and reliable framework for real-world use.
The document is fully editable in Microsoft Word and includes an Editing Legal Documents Guide to assist with completing and tailoring the agreement.
Designed for immediate use, it can be adapted to suit a wide range of legal and commercial scenarios.
At A Glance
What This Agreement Covers
• SEO services and campaign management
• Client access and cooperation
• Reporting and performance updates
• Campaign operation and optimisation
• Service delivery obligations
Key Provisions Included
• Payment and fee terms
• Confidentiality obligations
• Publicity restrictions
• Warranties and indemnity
• Limitation of liability
Typical Use
• SEO service providers
• Digital marketing agencies
• Online advertising campaigns
• Google Ads and search campaigns
• Website optimisation services
Download Details
• Professionally drafted legal precedent• Suitable for Australian use
• Fully editable Microsoft Word document
• Includes Editing Legal Documents Guide
• Instant download available immediately after purchase
Drafted by Legal Professionals
Our precedents are prepared by Australian legal practitioners and reflect commonly used legal drafting standards.
Practical and Easy to Use
Each template provides a structured framework that can be adapted to suit the specific transaction or matter.
Instant Access
Download immediately after purchase and edit the document in Microsoft Word to suit your requirements.
Related Precedents
Also Known As
This document may also be referred to as:
• SEO services agreement
• Digital marketing agreement
• Search marketing agreement
• Online advertising agreement
• PPC management agreement
 Frequently Asked Questions
What is this agreement used for?
This agreement is used to engage an SEO provider to manage and optimise search engine campaigns for a client.
Does this include payment terms?
Yes. The agreement includes provisions for fees, invoicing and payment terms.
Does this include confidentiality provisions?
Yes. Both parties are required to maintain confidentiality of information.
Who owns the campaign content?
The agreement provides that campaign content and materials are the property of the client at the conclusion of the engagement.
SEO Agreement – Instant Download
• SEO agreement template for digital marketing services
• Includes campaign management and service provisions
• Includes fee structure and schedules
• Includes confidentiality and liability provisions
• Fully editable Microsoft Word document
• Instant download available immediately after purchase
Used by lawyers, businesses and commercial operators across Australia.
Download This Precedent
Instant download. Fully editable Microsoft Word format. Includes practical drafting guidance.
ÂÂ