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Online Advertising Agreement

What is included

This Sales Consultancy Agreement Contract # 4 is most suitable for sales of financial products, property and shares for commission only. The consultant undertakes sales of financial products as an independent contractor on behalf of a parent company and is paid from sales generated. The consultant is responsible for all expenses, wages etc.

This Contract # 4 contains the following clauses and four schedules:

  • Interpretation
  • Terms
  • The Services
  • Meetings
  • Charges
  • Expenses to Contractor’s Account
  • Confidential Information
  • Employees
  • Assignment
  • Waiver
  • Arbitration
  • Entire Agreement
  • Agreement Confidential
  • Contractor Independent
  • Force Majeure
  • Termination
  • Indemnity
  • Choice of Law and Choice of Forum.

14 pages long.


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What is a Sales Consultancy Agreement?

A Sales Consultancy Agreement is a legally binding contract between a consultant (or consultancy firm) specializing in sales and a client. This agreement outlines the terms and conditions under which the consultant will provide sales-related services to the client. Such services may include sales strategy development, training, lead generation, sales process optimization, and other activities aimed at improving the client’s sales performance. Here are the key elements, benefits, and considerations of a Sales Consultancy Agreement:

Key Elements of a Sales Consultancy Agreement

  1. Parties Involved:

    • Identification of the client and the sales consultant (or consultancy firm), including their legal names, addresses, and contact information.
  2. Scope of Services:

    • Detailed description of the sales consulting services to be provided, such as sales strategy development, market analysis, sales training, lead generation, CRM implementation, and performance metrics.
  3. Fee Structure:

    • Breakdown of fees, including hourly rates, project fees, commission-based fees, retainer arrangements, and any additional costs (e.g., travel expenses, marketing costs).
  4. Payment Terms:

    • Methods of payment, payment schedules, due dates, and policies regarding late payments or additional expenses.
  5. Duration and Termination:

    • The term of the agreement, including start and end dates, and the conditions under which the agreement can be terminated by either party, including notice periods and any associated fees or penalties.
  6. Confidentiality:

    • Provisions to protect the confidentiality of information shared during the consultancy, including any proprietary or sensitive data.
  7. Intellectual Property:

    • Clauses addressing the ownership and rights to any intellectual property created during the consultancy, ensuring clarity on who retains these rights.
  8. Independent Contractor Status:

    • Explicit statements confirming that the consultant is an independent contractor and not an employee of the client, and outlining the implications of this status, such as tax responsibilities and lack of employee benefits.
  9. Liability and Indemnity:

    • Clauses limiting the consultant’s liability and indemnifying the consultant against certain claims, protecting both parties from potential legal issues.
  10. Dispute Resolution:

    • Mechanisms for resolving disputes, such as mediation or arbitration, and the governing law and jurisdiction.
  11. Performance Metrics:

    • Defines key performance indicators (KPIs) and deliverables, enabling the client to measure the consultant’s performance against agreed standards.
Why are the benefits of a Sales Consutancy Agreement?

Benefits of a Sales Consultancy Agreement

  1. Clarity and Transparency:

    • Defined Roles: Clearly outlines the scope of services and expectations, ensuring both the consultant and the client understand their responsibilities.
    • Payment Terms: Specifies payment details, preventing misunderstandings or disputes over fees.
  2. Professionalism and Credibility:

    • Formalization: Establishes a formal relationship, enhancing the professional standing of the consultant and the perceived value of their services.
    • Accountability: Holds the consultant accountable for delivering the agreed-upon services, ensuring consistent quality.
  3. Confidentiality and IP Protection:

    • Safeguards: Protects sensitive information and intellectual property through confidentiality and IP clauses, fostering a trusting environment.
  4. Legal Protection:

    • Binding Contract: Serves as a legally binding document that protects the interests of both parties in case of disputes.
    • Risk Management: Includes clauses that limit liability and manage risks associated with the consultancy engagement.
  5. Financial Security:

    • Payment Terms: Clearly defined payment terms ensure timely compensation for the consultant’s services.
  6. Flexibility and Customization:

    • Tailored Services: Allows for the customization of services to meet the specific needs of the client, which can be clearly outlined in the agreement.
    • Adaptability: Can be adjusted to reflect changes in the consulting relationship, such as extending the duration or modifying the scope of services.
  7. Dispute Resolution:

    • Conflict Prevention: Reduces the likelihood of disputes by clearly defining the terms of the agreement and the procedures for addressing issues.
    • Resolution Mechanisms: Includes provisions for resolving conflicts, such as mediation or arbitration, providing a structured approach to handling disagreements.

Considerations and Challenges

  1. Scope Definition:

    • Ensuring the scope of work is well-defined to prevent scope creep, where additional tasks are added without corresponding adjustments in fees or timelines.
  2. Compliance:

    • Ensuring the agreement complies with relevant legal and regulatory requirements to avoid potential liabilities.
  3. Relationship Dynamics:

    • Managing the relationship to ensure it remains within the boundaries of an independent contractor arrangement, avoiding behaviors or conditions that might imply an employer-employee relationship.

Example Scenario

A software company hires a sales consultancy firm to improve its sales performance and expand into new markets. The Sales Consultancy Agreement specifies that the firm will provide 300 hours of service over six months, focusing on sales strategy development, training for the sales team, and lead generation. The firm’s fee is $200 per hour, payable monthly. The agreement includes confidentiality clauses to protect the company’s proprietary sales data, IP clauses to define ownership of any new sales materials created, and a termination clause allowing either party to end the contract with 30 days’ notice.


A Sales Consultancy Agreement is a valuable tool that brings clarity, professionalism, and legal protection to the consulting relationship between a sales consultant and a client. By clearly defining the terms of engagement, such agreements help ensure that both parties have aligned expectations and are committed to a productive and positive consulting experience. This agreement ultimately supports the successful delivery of sales consulting services and the achievement of the client’s sales objectives.

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