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Online Advertising Agreement

What is included

 A more extensive trademark license agreement including terms covering:

  • Exclusivity
  • Appointment of user
  • Payments
  • Promotion
  • Services
  • Execution
  • No agency
  • Similar marks
  • Maintenance of value
  • Marketing materials
  • Infringement proceedings
  • Indemnity
  • Termination
  • Warranties
  • Notices
  • Applicable law
  • GST
  • Charges
  • Exclusive/non-exclusive rights
  • Assignment
  • Amendments
  • Severability
  • Entire agreement

The agreement includes a Schedule for variables and Annexure for graphical representations.

9 pages long.

  Includes GST


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What is a Trademark License Agreement

A Trademark License Agreement is a legally binding contract between a trademark owner (licensor) and another party (licensee) that allows the licensee to use the licensor’s trademark under specified conditions. This agreement outlines the terms and conditions under which the trademark can be used, ensuring that the trademark’s integrity and value are maintained while enabling the licensee to leverage the brand’s reputation for commercial purposes.

Key Elements

Key Elements of a Trademark License Agreement

  1. Parties Involved:

    • Identification of the licensor (trademark owner) and the licensee, including their legal names and contact information.
  2. Trademark Description:

    • Detailed description of the trademark being licensed, including registration details, and any relevant logos, symbols, or branding materials.
  3. Grant of License:

    • The scope of the license, including the rights granted to the licensee (e.g., exclusive or non-exclusive use) and any limitations or restrictions on the use of the trademark.
  4. Term and Termination:

    • The duration of the agreement, including the start date and end date, and any conditions for renewal or extension.
    • Conditions under which the agreement can be terminated by either party, including notice periods and any obligations upon termination.
  5. Territory:

    • The geographic area where the licensee is authorized to use the trademark.
  6. Quality Control:

    • Standards and guidelines for the use of the trademark to ensure that the quality and reputation of the brand are maintained.
    • Procedures for the licensor to monitor and enforce these standards.
  7. Royalties and Payments:

    • The financial terms of the agreement, including any upfront fees, ongoing royalties, or other payments to be made by the licensee.
    • Payment schedule and method of payment.
  8. Intellectual Property Rights:

    • Provisions specifying the ownership of the trademark and any related intellectual property.
    • Clauses protecting the licensor’s intellectual property rights and addressing any potential infringement issues.
  9. Marketing and Promotion:

    • Requirements for marketing and promoting the trademarked products or services, including any cooperation between the licensor and licensee.
  10. Confidentiality:

    • Clauses ensuring that any confidential information shared between the parties remains secure and is not disclosed to unauthorized third parties.
  11. Representations and Warranties:

    • Warranties provided by the licensor regarding the validity and enforceability of the trademark.
    • Warranties provided by the licensee regarding compliance with the terms of the agreement and relevant laws.
  12. Indemnification and Liabilities:

    • Provisions specifying the indemnification of each party against claims arising from the other party’s actions.
    • Limitations on liabilities for both parties.
  13. Dispute Resolution:

    • Procedures for resolving any disputes that may arise during the term of the agreement, such as mediation or arbitration.
  14. Governing Law:

    • The legal jurisdiction governing the agreement.
  15. Signatures:

    • Signatures of both parties, indicating their agreement to the terms and conditions outlined in the document.
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Established since 2015, Precedents Online leads the industry with a diverse collection of over 300 legal templates. Our legal documents, meticulously crafted by practicing Solicitors and renowned legal authors, provide you with the precise solutions you seek. Step into a world where legal paperwork is made easy .

Eric Kalde is the author of over 300 +  practice guides published through the leading Australian legal publishers Precedents Online.
Lawyers all over Australia rely on Eric Kalde’s precedents and practice guides in their legal practice.
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