Trademark licensing is the process by which a registered trademark owner, called a licensor or proprietor, allows another party, called a licensee, to make and distribute specific products or services under the licensor’s trademark agreement. Trademark licensing is a type of merchandise agreement.
Trademark License Agreement (Long)
A more extensive trademark license agreement including terms covering:
- Appointment of user
- No agency
- Similar marks
- Maintenance of value
- Marketing materials
- Infringement proceedings
- Applicable law
- Exclusive/non-exclusive rights
- Entire agreement
The agreement includes a Schedule for variables and Annexure for graphical representations.
9 pages long.