Seven Factors For Business Success
1. Attracting Clients
Every business needs reliable, legal ways of attracting new clients.
2. Client / customer Selection
You must select which clients you work for or deliver to. Avoid ‘adverse selection’ engaging with those clients who end up costing you money in the long run.
3. Engagement with the client / customer
The rules of engagement should be written and accepted by every customer you serve. If you do not have terms and conditions for your engagement with clients, you are leaving yourself wide open to attack.
4. Delivery of product / service
You need to provide something in exchange for getting paid. What you deliver and the way in which you deliver will determine whether people will buy from you.
You need to generate bills regularly to get paid. This helps your cashflow.
6. Debt Recovery
You must be able to recover money from those who refuse to pay you. Your rules of engagement will help you do this if you set them up the right way.
7. Fostering Client / Customer Loyalty
Clients that have already bought from you are the easiest to sell to. Find a way to communicate meaningful information to them.
Written by Eric Kalde
Always one to question the accepted way of doing things, Eric has been slowly revolutionising the legal profession in Australia. Access to his Kindle books and Practice Guides has been empowering ordinary people to do their own legal work. Eric still works every day at his law firm Kalde Legal, Commercial Lawyers in Sydney, Australia. He remains the trusted legal advisor and strategist for innovative entrepreneurs and business owners. He shares his thoughts, new discoveries and ideas via his blog, newsletter and practice guides.