ADVERTISEMENT AGREEMENT

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At a Glance

This Advertising Agreement Template is crafted under Australian law to help businesses or agencies formalise advertising arrangements with clarity and legal security. It aligns with obligations under the Australian Consumer Law (ACL), advertising standards (AANA / Ad Standards), copyright & trade mark protections. Use it to define parties, payments, approval process, property rights, and liability terms — all essential to avoid misleading or deceptive conduct and protect your brand.

What’s Included

  • Client & campaign details in a Schedule

  • Commencement and duration terms

  • Out-of-pocket expense & payment provisions

  • Approval process for advertising materials

  • Intellectual property / copyright & property rights

  • Advertising standards compliance

  • Liability & indemnity protections

  • Downloadable Word document fully editable

INCLUDES

 

Covers all forms of print and broadcast media, including terms relating to:

  • commencement and duration
  • advertising
  • sales promotion material
  • market research
  • special assignments
  • out of pocket expenses
  • payment
  • approvals
  • property and copyright
  • advertising standards

Client and campaign details located in Schedule to the agreement.

This basic advertising contract template is fully formatted in Microsoft word, ready to download edit and use.

This advertising contract template is 8 pages

 

A General Advertising Agreement is essential for establishing clear expectations and protecting the interests of both the advertiser and the agency or media outlet. It helps to ensure that the advertising campaign is executed smoothly and effectively while minimizing the risk of misunderstandings or disputes.

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